Once you determine the overarching question or problem to address, it's time to get more specific. Getting more specific allows you to cater your content to your target audience, and it helps you leverage less competitive keywords.
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At this point, it's okay to think hinein broad search terms regarding what those problems or questions are.
Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a Klimperkasten and you share reviews about the pianos you offer on your online shop.
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Search engines have an Stichwortverzeichnis that stores copies of web pages. When you search, they look through all the pages in the Schlagwortverzeichnis for relevant results.
Think of website latent semantic indexing tools as a way of brainstorming and generating a lot of keyword ideas quickly and easily.
SERPWatcher shows your keywords’ ranking performance, defined by the target country and user device type.
Backlinks are Linker hand from one website to another. They act as votes, and pages with more of those “votes” tend to rank higher.
We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consists of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.
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Optimizing for Google featured snippets – Structure your content with clear, concise answers to common questions, targeting the ‘position zero’ snippet spot in search results.
„ede Internetadresse darf pro unendlich viele Keywords ranken, aber ein Keyword darf einzig einer Internetadresse zugeordnet werden, um Google nicht zu verunsichern!””